Europe faces a childhood obesity epidemic: up to a third of 11-year-olds is overweight or obese. Youth binge drinking is widespread and causes major harm, while nearly half the European youth used alcohol before the age of 13.2 Health problems starting in childhood often last a lifetime.
It is well-established that advertising causes changes in consumption patterns favouring the products advertised.3 Nevertheless, children and young people in Europe are still daily subjected to the aggressive marketing of alcohol and foods high in fat, sugar and salt (HFSS).
The current revision of the Audiovisual Media Services Directive (AVMSD) is the opportunity to free Europe’s children and youth from health-harmful marketing. Undersigned organisations call on Members of the European Parliament to grasp this opportunity and improve the Directive.
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