PSLifestyle: Co-creating a Positive and Sustainable Lifestyle tool with and for European Citizens

PSLifestyle is a Horizon 2020 project aiming at closing the gap between climate awareness and individual action. PSLifestyle aims to deeply engage with and mobilise individuals in eight European countries to adopt positive, sustainable, and healthier lifestyles by helping them reduce their environmental impact. PSLifestyle’s online tool will help individuals get informed about the environmental impact of their day-to-day lives as well as inspire them to think about their current habits and how they could be changed through smart everyday actions.

Through PSLifestyle Living Labs, individuals will engage with other locals in their neighbourhood and city to jointly develop and shape visions of a good life with the environment in mind. By joining the Living Labs, individuals will then help design solutions to make those visions a reality. The Living Labs will take place in eight European countries: Tallinn (Estonia), Tampere (Finland), Wuppertal (Germany), Athens (Greece), Milan, Parma and the Tuscany Region (Italy), Lisbon and Porto (Portugal), Ljubljana (Slovenia), and Izmir (Turkey). Within these Living Labs, individuals will contribute to further improving the PSLifestyle online tool, including the tool’s functions and even how it could look like. By participating, individuals will become part of the European Ambassadors for Positive and Sustainable Lifestyles.

The PSLifestyle project is a consortium of 16 partners: The Finnish Innovation Fund Sitra (Project Coordinator), Collaborating Centre on Sustainable Consumption and Production (CSCP), Solita, Hot or Cool Institute, ICLEI European Secretariat, EuroHealthNet, Let’s Do It Foundation, The Green Tiger Foundation (GTF), Athena Research and Innovation Center, EKPIZO, Sustainable Development Foundation (SUSDEF), greenApes (GAPES), DECO, Circular Change (CCICE), City of Ljubljana, and Zeytince Ekolojik Yasamı Destekleme Dernegi (ZEYDD).

Learn more about how the PSLifestyle project will help individuals to adopt a more positive and sustainable lifestyle on the PSLifestyle website.

Follow and connect with the PSLifestyle project on Twitter @PSLifestyle_EU and LinkedIn.

For general enquiries about the project, please contact the PSLifestyle Project Manager, Markus Terho (Sitra): info@pslifestyle.eu

EuroHealthNet’s role in PSLifestyle

As a partner of PSLifestyle, EuroHealthNet’s main role is to mainstream equity considerations across all project activities. We will strive to ensure that PSLifestyle outcomes help to bring everybody on board with the transition to a more sustainable and healthier future, leaving no one behind. A key component of our work focuses on developing an inclusive participant recruitment and engagement strategy for the PSL living labs, which take place across 2022-2023. The recruitment and engagement strategy supports the eight partner countries to bring together a diverse group of participants in their living labs, ensuring that a variety of perspectives are represented in the discussion outcomes, and serve to co-create the PSL online tool.

Later in the project, EuroHealthNet will develop a PSLifestyle Learnings Cookbook, which will compile relevant outcomes from across project activities to exploit the findings and support the future implementation of PSLifestyle in new locations. EuroHealthNet also plays an active role in the communication and dissemination of the project, developing a video as well as four policy briefs to advocate for sustainable change at local, national and European level.

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